The Best Books on Creativity and the Brain — What the Research Shows

Creativity is the most mysterious and most sought-after cognitive capacity — and one of the most recently understood at the neurological level. The research on what actually produces creative insight is more specific and practical than most people realize.

The Essential Reading

What the neuroscience of creativity actually shows

The Creativity Code — Marcus du Sautoy: The mathematician account of creativity — what it is, how it works, and what distinguishes human creativity from what AI can currently produce.
The Creative Brain — David Eagleman and Anthony Brandt: The neuroscientist account of creativity as brain process — the three mechanisms of bending, breaking, and blending existing concepts.
Flow — Mihaly Csikszentmihalyi: The psychology of optimal experience — the state of complete absorption that produces the highest levels of both performance and wellbeing.
Big Magic — Elizabeth Gilbert: The most honest account of what creative practice actually feels like from the inside.

What the Practice Develops

The conditions for insight — made more available

Kounios and Beeman research documented the neural signature of the insight moment — a burst of high-frequency gamma in the right anterior temporal lobe, preceded by alpha wave activity that quiets the visual cortex and reduces interference from attended sensory information. The insight requires a brief withdrawal of attention from the problem to allow the broader associative network to find the connection that focused attention was blocking.

The Infinitely Simple practice develops the conditions the creativity research identifies as essential: the capacity to withdraw focused attention inward, to allow the default mode network to operate without immediately suppressing it, and to remain in the alpha-theta boundary where the associative network operates most freely. The body scan practice is precisely the kind of inward attention withdrawal that the research documents as the precondition for creative breakthrough.

Read the book

Infinitely Simple: The Foundation — nine chapters, first principles, no assumptions. The guided practice applies it to the brain and body. Free on YouTube.